WE'RE WAY BETTER

Way Better Brands was formed in 2019 by George Giannakopoulos, owner and founder of Feel Good Foods (VIC, TAS), and John Manins, owner and founder of The Fair Traders Distribution (NSW, ACT).

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George and John specialise in representing leading-edge, innovative brands, often building new categories within the health space and bringing them to market.

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With decades of sales and marketing experience, and owning leading health food distribution companies George and John saw an opportunity for a 'better for you' Australian beverage brand that could operate across several categories within the beverage market and appeal to health-conscious consumers.